Free eBook: Budtenders Guide to Upselling

How to Sell Slow Moving Products

  This post may contain affiliate links
Facebook
Twitter
Reddit
WhatsApp
Email
Selling cannabis product

Dispensaries can employ various tactics to sell slow-moving products effectively.

Here are some of our favorites:

Have your budtenders recommend it where appropriate. People buy products budtenders recommend.

Identify the Target Audience: Understand who might be interested in the product. This could involve analyzing past sales data, conducting market research, or even surveying customers to gauge interest.

Product Placement: Position the slow-moving product strategically within the store AND on your website menu. Placing it near complementary or popular items can increase its visibility and potential for impulse purchases. Strategically showing the product on your online menu will help it sell.

Offer Promotions or Discounts: Run promotions such as discounts, buy-one-get-one offers, or bundle deals to incentivize customers to purchase the product. Limited time offers can create a sense of urgency and drive sales.

Cross-Promotion: Pair the slow-moving product with related or complementary items that are selling well. This can encourage customers to purchase the slow-moving product alongside more popular items.

Create Bundles or Packages: Bundle the slow-moving product with other items to create value for customers. For example, a dispensary selling slow-moving concentrates could offer a bundle that includes the concentrate along with a dab rig or flower.

Highlight Unique Features or Benefits: Emphasize the unique features or benefits of the product through effective marketing and product displays in the store and on your website. This can help differentiate the product from competitors and attract potential buyers.

Improve Product Visibility Online: Enhance the product’s visibility on your website and online marketplaces through email.

Collect and Showcase Customer Reviews: Encourage satisfied customers to leave reviews and testimonials about the product. Positive reviews can build trust and credibility, ultimately driving sales.

Utilize Social Media and Influencer Marketing: Leverage social media platforms and collaborate with influencers or brand ambassadors to promote the product to their followers. This can help increase brand awareness and reach a wider audience.

Targeted Email Marketing: Use email marketing campaigns to directly target customers who have previously shown interest in similar products or have purchased from you before. Personalized recommendations and exclusive offers can encourage them to consider the slow-moving product.

By implementing a combination of these tactics, dispensaries can effectively sell slow-moving products and optimize their inventory management processes.

What would your business be like if all your budtenders sold as much as your top selling budtender? Find out by using our free budtender sales opportunity calculator.

Facebook
Twitter
Reddit
WhatsApp
Email

You may also enjoy these posts...

A budtender’s guide to upselling and cross-selling

Enter Your Details Below to Get Instant Access to the Free Report