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How to Overcome Budtenders “Selling From Their Own Wallets”

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Budtenders “Selling From Their Own Wallets”

The tendency for budtenders to “sell from their own wallet,” meaning they project their own preferences or economic situation onto customers, can be challenging but can be overcome with the right approach.

Here are some strategies:

1. Training and Education: Provide comprehensive training to budtenders on the importance of understanding customer needs and preferences. Educate them about the diversity of customer preferences and the importance of empathy in sales.

2. Role-playing Exercises: Conduct role-playing exercises where budtenders practice engaging with customers of different demographics and preferences. This can help them develop the skills to understand and adapt to various customer needs.

3. Customer-Centric Approach: Emphasize the importance of a customer-centric approach. Encourage budtenders to actively listen to customers, ask probing questions, and tailor recommendations based on individual preferences.

4. Product Knowledge: Ensure that budtenders have in-depth knowledge of the products they are selling. This will enable them to highlight features and benefits that are relevant to each customer, rather than simply promoting their personal favorites.

5. Encourage Empathy: Foster a culture of empathy within your team. Encourage budtenders to put themselves in the customer’s shoes and consider what they would want if they were in the customer’s position.

6. Incentivize Customer Satisfaction: Implement incentives or rewards based on customer satisfaction metrics rather than solely on sales volume. This can motivate budtenders to prioritize customer needs and preferences over pushing certain products.

7. Feedback and Coaching: Provide regular feedback and coaching to budtenders. Use real-life examples to illustrate the impact of projecting personal preferences onto customers and offer constructive guidance on how to improve.

8. Monitor Sales Interactions: Regularly monitor sales interactions and provide feedback based on observed behaviors. This can help identify areas for improvement and reinforce desired sales techniques.

9. Diversity Training: Offer diversity training to help budtenders recognize and appreciate the differences among customers. This can help reduce biases and increase sensitivity to diverse customer needs.

10. Lead by Example: Demonstrate the desired behavior by modeling customer-centric sales techniques yourself. Show budtenders how to engage with customers effectively and prioritize their needs over personal preferences.

By implementing these strategies and fostering a customer-centric culture, you can help budtenders overcome the tendency to “sell from their own wallet” and instead focus on meeting the unique needs of each customer.

Need help training your budtenders on how to sell with high levels of customer satisfaction? Learn more about our Budtender Sales Blueprint Training Program.

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