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8 Common Misconceptions Dispensaries Have About 4/20 Sales

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1. Assuming it’s All About Deep Discounts: While 4/20 is certainly associated with deals and discounts, dispensaries sometimes overlook the importance of other factors such as customer experience, convenience, and product availability. Focusing solely on discounting may not always yield the best results.

2. Believing it’s Only for Inside the Store: While 4/20 historically originated as an in-store shopping event, online ordering has become a huge part event. Ignoring the online aspect of 4/20 can lead to missed opportunities.

3. Thinking it’s Only for Certain Products: While pre-rolls and flower are often associated with 4/20 deals, almost any type of product can benefit from the increased consumer spending during this time. Dispensaries may overlook the potential of their entire product range by focusing too narrowly on specific categories.

4. Overestimating Customer Loyalty: While 4/20 can attract a lot of shoppers, dispensaries should not assume that these customers will remain loyal throughout the year. Building lasting customer relationships requires ongoing effort beyond just offering discounts during a single event. It’s important to offer limited time bounce back coupons to get 4/20 shoppers to return to spend again.

5. Underestimating Operational Challenges: 4/20 can put significant strain on a dispensary’s operations, including inventory management, staffing, and logistical challenges. Failing to adequately prepare for these challenges can lead to fulfillment issues, long wait times, and ultimately, dissatisfied customers.

6. Ignoring the Importance of Marketing and Promotion: Even if a dispensary offers great deals, they may not see the desired results if they fail to effectively market and promote their 4/20 sales. Building anticipation, creating engaging promotions, and reaching customers through various channels are all critical aspects of 4/20 success.

7. Assuming 4/20 is the Only Sales Opportunity: While 4/20 is a major shopping event, it’s not the only one throughout the year. Dispensaries should also consider other key shopping periods such as 710, Green Wednesday, and seasonal promotions to maximize their revenue opportunities.

8. Believing their budtenders know what to do: Budtenders must be adept at upselling, cross-selling, and other customer service techniques to maximize revenues and to promote customer loyalty. Don’t assume your budtenders know what to do. Train them.

What would your sales be like if all your budtenders sold as much as your top selling budtender? Find out. Use our free budtender sales opportunity calculator to find out.

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